Digital Marketing

Classical one-to-many marketing has made way for personalized, individual, and increasingly web-based marketing methods in the digital age.


Any company in the world knows that there is no future without marketing your offerings and products on the web or on mobile devices. In this course, you will learn about the primary goals and methods of digital marketing so you can plan the best strategy and mix for your organization. The course surveys a variety of methods and tools for reaching customers at every stage of their decision-making process, with a focus on social media marketing.

Target Audience
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size


Digital Marketing: Getting to the Customer Read More
Managing Your Reputation Through Content Marketing and Online PR Read More
Digital Marketing Partnerships, Sales, and After-sales Processes Read More
Search Engine Marketing: Getting Discovered by the Customer Read More

Validity: 3 Months

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