FREE Courseware

Plb bundle

Demonstrating Accountability in a Crisis Situation

Expected Duration (hours): 0.25
Overview/Description

In business, accountability can apply to the individual, the team, and the organization, and assigning responsibility under normal circumstances is a straightforward proposition. But deciding issues of ownership in a crisis situation poses a unique challenge.

 

Target Audience
Mid- to upper-level managers and executives; all high potentials and fast trackers, including individual contributors.

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Plb bundle

Perseverance and Flexibility in Times of Crisis

Expected Duration (hours): 0.25

Overview/Description
Strong leaders need to demonstrate a careful balance of perseverance and flexibility. They must know when to press on despite obstacles and opposition. And they must also know when to alter course. This Challenge Series exercise explores the various aspects of perseverance and flexibility that leaders need to consider when faced with an apparent setback.

 

Target Audience
Mid- to upper-level managers and executives; all high potentials and fast trackers, including individual contributors.

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Plb bundle

Managing Your Reputation Through Content Marketing and Online PR

Expected Duration (hours): 0.62

Overview/Description
Everything the customer discovers about your brand before entering your digital services is the focus of your organization's reputation management efforts online. During the phase known as customer evaluation, you need to make a personalized impact on customers, all the while managing the perception of your organization across a broad landscape of social media, blogs, microblogs, communities, and other media. This course offers guidance and insider tips for building, maintaining, and monitoring an integrated online PR strategy, including advice for weathering any social media storm that threatens your brand.

Target Audience
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size

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Plb bundle

Sales and Marketing: Two Sides of the Same Coin?

Expected Duration (hours): 0.1

Overview/Description
Despite having similar goals, sales and marketing are often at odds. This impact explores how to improve relationships between the two divisions.

 

 

Target Audience
Salespeople whose job it is to personally sell products or services in a professional, corporate, capacity, along with those in training for such roles.

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Plb bundle

Increasing Competitiveness through Collaboration

Expected Duration (hours): 0.2
Overview/Description

Most companies are constantly striving to boost their competitiveness. This challenge examines collaborative strategies that companies can use to increase competitive edge.

 

 

Target Audience
Individuals responsible for leading teams either occasionally, for example as project managers, or more permanently as team leaders or line managers.

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Plb bundle

Digital Marketing: Getting to the Customer

Expected Duration (hours): 0.62

Overview/Description
Classical one-to-many marketing has made way for personalized, individual, and increasingly web-based marketing methods in the digital age. Any company in the world knows that there is no future without marketing your offerings and products on the web or on mobile devices. In this course, you will learn about the primary goals and methods of digital marketing so you can plan the best strategy and mix for your organization. The course surveys a variety of methods and tools for reaching customers at every stage of their decision-making process, with a focus on social media marketing.

Target Audience
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size

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Plb bundle

Trade Show Marketing - Planning Ahead

Expected Duration (hours): 0.1
Overview/Description

Trade shows are great opportunities for salespeople. This Business Impact examines the importance of preparing for shows ahead of time.

 


Target Audience
Marketing directors, marketing team leaders, and managers

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Plb bundle

Digital Marketing Partnerships, Sales, and After-sales Processes

Expected Duration (hours): 0.45

Overview/Description
How can you get your customers – and even other organizations – to boost your impact and sales? This course explains how to forge mutually beneficial partnerships with affiliates who'll publish your interactive ads. It explores how to connect with customers and third-party sites who will serve up reviews and recommendations for future customers to view. Learn how crucial the checkout process is for success, and find out how to use voting, ratings, and reviews as powerful digital marketing tools.

Target Audience
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size

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Plb bundle

Search Engine Marketing: Getting Discovered by the Customer

Expected Duration (hours): 0.5

Overview/Description
Search engine marketing (SEM) is the most powerful promotional tool available today, eclipsing many traditional forms of advertising and promotion. Consumers have needs, and an online search for products, services, and information is a first step to fulfilling those needs. Make sure these potential customers find you! This course will explore a variety of paid and organic search engine marketing tactics that can help bump your web site to the top of user search results, capturing the attention – and clicks – of customers searching for offerings like yours.

Target Audience
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size

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Plb bundle

Hiring Strategic Thinkers

Expected Duration (hours): 0.25

Overview/Description
Business strategy requires long-range planning. And to think strategically, effective business leaders must possess both logical and creative insight to be able to plot the future course of their company.

 

 

Target Audience
Mid- to upper-level managers and executives; all high potentials and fast trackers, including individual contributors.

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Plb bundle

HR as Business Partner: From Cost Center to Strategic Partner

Expected Duration (hours): 1.0

Overview/Description
Tactics or strategy – which would you invest in? Which creates more value for the organization? Every organization strives to be more effective and efficient in reaching its goals and objectives. HR has a seat at the executive table, helping to set and implement strategy throughout the organization, and all the day-to-day administrative HR activities efficiently support the organizational strategy. This is transformational HR. This course differentiates between traditional transactional HR and transformational HR, revealing the importance of involving HR in organizational strategy. It will show you how to move your HR function into a more transformational role and how to educate management on the importance of a strategic partnership with HR.

Target Audience
Managers, team leaders, Human Resources employees, and other professionals who want to evolve the HR department from a transactional cost center into a strategic business partner in their organization

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Plb bundle

Leadership Essentials: Motivating Employees

Expected Duration (hours): 1.0

Overview/Description
Imagine what your organization would be like if you and your colleagues were not motivated. Motivation is what drives people to accomplish things, whether it be small tasks or large undertakings. Without motivation, things simply would not get done. The ability to create an environment that encourages motivation takes both practice and skill as it's not a quality inherent in most people. As a leader, your capacity for motivating plays a key element in the success of your organization. This course provides you with an understanding of why motivating strategies are important as a leader. It also provides you with practical techniques for encouraging motivation among employees in your organization. 

Target Audience
Supervisors, managers, directors, and individuals who want to develop their leadership skills

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Plb bundle

Project Management for Everyone

Expected Duration (hours): 10.5

Overview/Description
In this course, you'll find out about the importance of clarifying the main project elements at the beginning of a project, as well as how to identify the key project stakeholders. You'll also learn about collecting project requirements, clarifying a project's scope, and setting key milestones.



Target Audience

Anyone wishing to acquire the necessary skills to manage small- to medium-sized projects successfully

 

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Plb bundle

CompTIA CASP CAS-002: Cryptography and Enterprise Storage Concerns

Expected Duration (hours): 2.0

Overview/Description

Cryptography has been used for thousands of years to secure messages and hide information from those who would seek to steal it. In this course, you'll learn about cryptographic concepts and techniques along with examining the security implications associated with enterprise storage. This course is one of a series in the Skillsoft learning path that covers the objectives for the CompTIA Advanced Security Practitioner (CAS-002) certification exam.

Target Audience
Security candidates looking to certify their technical knowledge and skills required to conceptualize, engineer, integrate, and implement secure solutions across complex environments

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Plb bundle

Overview of SAP Solutions

Expected Duration (hours): 2.0

Overview/Description

SAP provides software systems to automate and integrate business operations across a wide range of activities from the front office to the back office, the field, and the factory floor. Large, integrated systems like SAP are commonly known as ERP (Enterprise Resource Planning) solutions. This course identifies the features and benefits of ERP, and provides an overview of SAP solutions and scenarios for application that will help you identify the SAP solution that's best for your business. This course focuses on the use of SAP R/3, and offers additional information about the upgrades and enhancements available in SAP ERP 6.0.

Target Audience
Project team members involved in implementing SAP; trainee technical consultants on SAP implementation projects; and anyone requiring an overview of the SAP solution set

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