Strategic Brand Management

This course explores how customers connect with brands and provides an overview of actions you can take to develop a customer-brand relationship. It also outlines a methodology to analyze customer-brand connections and to make a connection at an emotional level by using brand stories.


The focus of brand management today is on building lasting relationships between a brand and its customers. Effective brand relationship management involves knowing a brand's customers and being aware of their changing needs and behaviors. It also involves looking for new ways to deepen the attachment between a brand and its customers. 

Target Audience
Managers and strategic planners who want to develop or refine their strategic brand management skills


Building Lasting Customer-brand Relationships Read More
Developing a Brand Internally Read More
Global Brand Management Read More
Brand Management for Social Media and Wireless Technologies Read More

 Validity: 3 Months 

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